SFA account is setup with the help of predefined data formats as a onetime activity. Doctor/Retailer/Stockists /Price & Product List data upload Format helps in uploading data. It helps in standardization and appropriations of data at a very fast pace. Expense Masters is configured as one-time activity. New additions (Doctor/Chemists/Stockists/New point of Sales) can be added to the directory during surveys. Even business can be generated from newly additions however it has to be approved by the line manager as Maker - Checker is the norm for all additions or deletion requests. New additions go live only after confirmation from reporting managers / Admin.